Managing advertising projects
1.Report once every 2 weeks and report for the month (budget, ctr, number of clicks, cost per click, leads ( requests/calls), lead conversion.
2.Track and control bids for displaying ads in the desired ad block. Connecting a bidder for impressions in the desired block at the lowest price.
3.T-rack the effectiveness and adjust ads to improve clickability and reduce the CPC.
4.Adjust / stop inefficient requests.
5.Check search campaigns and add new negative keywords.
6.Reallocation of the budget depending on the achievement of goals by requests.
7.Updating information in ads, adding requests in accordance with the site.
8.Performing end-to-end analytics for the lead price (if you have call tracking and configured analytics).
9.Analysis of unprofitable and conversion requests in order to reduce the cost of circulation and increase their number ( if there is call tracking and configured analytics).
10.Full-fledged reporting once a month ( report on statistics, queries, graphic report).